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Ancient Vines, New Markets

Navigating the Georgian Wine Opportunity in America

An analysis of the current landscape for Georgian wine imports in the United States, examining market realities, consumer awareness challenges, and strategic approaches for successful market entry. This assessment provides practical insights on targeting key metropolitan markets, engaging sommeliers as advocates, and implementing a phased approach to build sustainable growth for one of the world's oldest winemaking traditions in one of today's most competitive wine markets.